Apparel

Apparel & Streetwear

High-conversion Shopify storefront for a fast-fashion brand

1.8sCore Web Vitals LCP

100%Flash sale uptime

78% shareMobile sessions

01The Challenge

A clothing retailer launching online needed a fast, mobile-first Shopify store that could handle flash sales with hundreds of concurrent checkouts without slowdowns.

02The Solution

Developed an optimised Shopify Dawn-based custom theme with lazy-load image carousels, deferred JS loading, and Shopify Functions for automated discount stacking during sales.

03Technologies Used

Shopify
Liquid
Dawn Theme
Shopify Functions
Performance Optimization