Development & Documentation
A high-performance developer portfolio built with Next.js & Framer Motion
100/100Lighthouse Score
WCAG AAA11y Compliant
Next.js 14TypeScriptFramer Motion
View Case Study Available for projects
Shopify Commerce
Dev Lead
I build high-converting Shopify stores, custom themes, and headless experiences for brands across Southeast Asia — from fashion to food, furniture to footwear.
Selected Projects
Work that speaks
A selection of ecommerce challenges I've solved — across industries, platforms, and scale.
Fashion & Intimates
Migrating a premium intimates brand to Shopify Plus
62%Faster page load
+18%Conversion uplift
Shopify PlusLiquidJSON Templates
View Case Study Food & Culinary Brands
Multi-market Shopify store for a global seasoning brand
3Markets launched
+34%Revenue growth (6mo)
Shopify MarketsLiquidMetafields
View Case Study Furniture & Home Living
B2B + B2C hybrid store for a modern furniture brand
+45%B2B order value avg
120+Trade accounts onboarded
Shopify PlusB2B FeaturesCustomer Tags
View Case Study Expertise
Tools of the trade
Shopify Platform
- Shopify Plus
- Shopify POS
- Shopify Markets
- B2B Commerce
- Hydrogen (Headless)
Theme Development
- Liquid
- JSON Templates
- Dawn / Craft / Horizon
- Sections Everywhere
- Theme Architecture
Frontend
- React
- TypeScript
- Next.js
- CSS / Sass
- Framer Motion
Integrations
- Shopify Functions
- GraphQL API
- REST Admin API
- Webhooks
- Klaviyo
- Recharge
Tools & Workflow
- Git
- Shopify CLI
- Python
- Figma
- Postman
- VS Code
What I offer
Services built for growth
From a fresh Shopify launch to a complex Shopify Plus migration — I partner with brands to build commerce that converts and scales.
Custom Theme Development
Pixel-perfect Shopify themes built from scratch or customised from a base — optimised for conversion and Core Web Vitals.
Platform Migration
Seamless replatforming from Magento, WooCommerce, or custom solutions to Shopify — preserving SEO, data, and UX.
Shopify Markets & Internationalisation
Multi-currency, multi-language, and multi-market setups for brands expanding across Southeast Asia and beyond.
App & Integration Development
Custom Shopify apps, Shopify Functions, and third-party integrations (ERP, PIM, 3PL, payment gateways).
CRO & Performance Optimisation
Conversion rate audits, A/B testing setups, Core Web Vitals improvements, and checkout flow optimisation.
Ongoing Retainer & Support
Monthly development support, priority bug fixes, and strategic Shopify roadmap planning for growing brands.
Ready to start?Let's build your next
Let's build your next
Shopify store
Whether you're launching a new brand or scaling an existing store — I'd love to hear about your project and how I can help.