Shopify Commerce
Dev Lead
I build high-converting Shopify stores, custom themes, and headless experiences for brands across Southeast Asia — from fashion to food, furniture to footwear.
Work that speaks
A selection of e-commerce challenges I've solved — click any industry to explore its highlights.
A high-performance developer portfolio built with Next.js & Framer Motion
Development & Documentation
A high-performance developer portfolio built with Next.js & Framer Motion
Shopify Project Estimator
Define your e-commerce requirements in 3 quick steps to compile a tailored project blueprint and request a direct quotation.
Choose your Storefront Foundation
Select the underlying architecture that best fits your technical and design goals.
Services built for growth
From a fresh Shopify launch to a complex Shopify Plus migration — I partner with brands to build commerce that converts and scales.
Custom Theme Development
Pixel-perfect Shopify themes built from scratch or customised from a base — optimised for conversion and Core Web Vitals.
Platform Migration
Seamless replatforming from Magento, WooCommerce, or custom solutions to Shopify — preserving SEO, data, and UX.
Shopify Markets & Internationalisation
Multi-currency, multi-language, and multi-market setups for brands expanding across Southeast Asia and beyond.
App & Integration Development
Custom Shopify apps, Shopify Functions, and third-party integrations (ERP, PIM, 3PL, payment gateways).
CRO & Performance Optimisation
Conversion rate audits, A/B testing setups, Core Web Vitals improvements, and checkout flow optimisation.
Ongoing Retainer & Support
Monthly development support, priority bug fixes, and strategic Shopify roadmap planning for growing brands.
Let's build your next
Shopify store
Whether you're launching a new brand or scaling an existing store — I'd love to hear about your project and how I can help.